The Story So Far

Brun — so far.

They say good things are born when like-minded friends come together and end up having deep conversations about life and goals.

Our story begins in July 2024.

One night, seated in a dimly lit corner of a room, we drifted into conversations about what we knew and what we had learned. Somewhere between those thoughts, we discovered that we were meant to do more than just be friends—we were meant to build something meaningful together.

The question of “What?” led us to the one thing that connected us instantly.

Coffee—and the culture around it.

Then came the next question: “How do we do it?”

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We didn’t want Brun to be just another café. We wanted to build something beyond that. We envisioned Brun as a complete coffee infrastructure company.

That decision led us into a serious learning journey.

Guru Kalyan went on to get formally trained through the Coffee Board of India in harvest,

processing, coffee exports, and roasting.

Rajkamal immersed himself in studying the coffee value chain. Most importantly, we taught each other everything we learned along the way.

By the third month, we purchased our first small-batch roasting machine— The Aaroasta ARST 500g, manufactured by Aarande Projects.

For us, it wasn’t just about taking Indian coffee to the global stage—we also wanted the machines behind it to be Made in India. That choice felt right in every way.

Soon, we realized we needed a strong R&D backbone and a roaster who could truly complete this partnership. That’s when Dhanush joined us—bringing hands-on experience as a chef, barista, and roaster. With him stepping in as Director of F&B Operations, our trio was complete.

• Guru — Director, Farm & Processing Operations

• Dhanush — Director, F&B Operations

• Raj — Director, Sales & Marketing

As our B2B operations began to take shape, around the 13th month we got an opportunity to sponsor a go-kart racer, Gurukrishna, for a training stint in Kuala Lumpur with RL Karting.

That journey unexpectedly opened another door for us.

It gave us the chance to present Indian coffee to specialty brewers and roasters. Initially, there was hesitation. Many believed Indian coffees didn’t stand up to other origins. But they were kind enough to give us a chance—to brew, to cup, and to let the coffee speak.

And when it did, we saw opinions change in real time.

Those sessions immediately turned into green-bean orders and an invitation to Malaysia Coffee Week. There, we networked deeply, understood the MENA and Japanese markets, learned their farm and processing practices, and studied their infrastructure closely.

By our third visit to KL, we personally hand-delivered every order and built long-term partnerships with roasters like Overdose Kitten and Yiludou.

Watching the Indian coffees we promoted sell out seeing the genuine happiness of our partners made one thing very clear to us:

We didn’t want to do this small.

We wanted to do this right.

And we wanted to do it bigger.

This is Brun—so far. And it’s just the start.